October 2015

New Channels Empower Consumers to Self-Experience Your Organisation

By |2017-06-09T10:19:33+00:00October 2nd, 2015|

Neil Weston Clareti Ltd My Way It is hard to ignore the study conducted by IBM of 1700 Chief Marketing Officers1 which highlights the rapidly changing nature of customer management. This is driven by the explosion of channel choice for consumers and the difficulties CMOs face in keeping up with these changes. The four challenges [...]

The rise and rise of the Super-Agent

By |2017-06-09T10:19:33+00:00October 1st, 2015|

Neil Weston Clareti Ltd The ‘rise and rise’ of the super-agent I’ve just been served by a super-agent. I was trying to change my house insurance. Not being able to buy a standard policy my choice was limited. I evaluated two companies. Never has there been so much difference in the experience offered. Both had [...]